Pair up with Mrs. Buttersworth syrup for the most perfect breakfast :) Butterworth’s brand and packaging are under review as brands using images of Black characters receive increased scrutiny from the Black Lives Matter movement following the killing of George Floyd.Kim Fields stars in classic Mrs. Butterworth commercialConagra's statement continues: “We understand that our actions help play an important role in eliminating racial bias and as a result, we have begun a complete brand and packaging review on Mrs. Butterworth's. We will be part of the solution. The character talks and seemingly springs to life in tv spots in which she talks about the product.Staying current is easy with Crain's news delivered straight to your inbox, free of charge.“The Mrs. Butterworth's brand, including its syrup packaging, is intended to evoke the images of a loving grandmother,” Conagra said in a statement. Let's work together to progress toward change.”Conagra Brands Inc. announced the review of its Mrs. Butterworth’s brand hours after rival syrup and pancake mix brand Aunt Jemima said it was removing the imagery of a Black woman from its packaging and would change its brand name. But the dark coloring of the syrup in the clear bottle gives many people the idea she is meant to represent a Black woman.Please enter your email address.Please enter a valid email address.Get the best business coverage in Chicago, from breaking news to razor-sharp analysis, in print and online.Please select at least one newsletter to subscribe.Mrs. Great for making pancakes or waffles tbh. I will order again! box) Buy Now. “We stand in solidarity with our Black and Brown communities and we can see that our packaging may be interpreted in a way that is wholly inconsistent with our values.”{{ result.summary | truncatewords: 15 }} The character talks and seemingly springs to life in tv spots in which she talks about the product. The pancake syrup brand Mrs. Butterworth’s — known for its matronly woman-shaped bottle — will undergo a “complete brand and packaging review,” a spokesperson for Conagra Brands said Wednesday. MRS. Butterworth and Cream of Wheat packaging are both under “review” after Aunt Jemima and Uncle Ben’s rice announced changes amid racial unrest. Conagra Brands Inc. announced the review of its Mrs. Butterworth’s brand hours after rival syrup and pancake mix brand Aunt Jemima said it was removing the … décembre 8 2016, 4:32 pm. She focuses on the packaged food and restaurant industries. I use milk or even buttermilk when I make these single serve pancakes.

Mrs. Butterworth’s Complete original pancake mix makes whipping up a warm batch of pancakes a cinch—you just add water. Alyssa C. Richmond, VA. Sweet Tooth Expert Level 2 . Find helpful customer reviews and review ratings for Mrs. Butterworth's Pancake & Waffle Mix, Complete, 7 Ounce (Pack of 12) at Amazon.com.

It’s heartbreaking and unacceptable that racism and racial injustices exist around the world. The pancake syrup brand Mrs. Butterworth’s — known for its matronly woman-shaped bottle — will undergo a “complete brand and packaging review,” a spokesperson for Conagra Brands said Wednesday. We will continue the conversation by gathering diverse perspectives from both our organization and the black community to further evolve the brand and make it one everyone can be proud to have in their pantry.Quaker hasn’t said yet what brand or image will replace Aunt Jemima, but that announcement is expected this fall.“As a global brand, we know we have a responsibility to take a stand in helping to put an end to racial bias and injustices,” Mars said.We stand in solidarity with our Black and Brown communities and we can see that our packaging may be interpreted in a way that is wholly inconsistent with our values. The syrup comes in a bottle shaped like a woman. “The Mrs. Butterworth's brand, including its syrup packaging, is intended to evoke the images of a loving grandmother,” Conagra said in a statement. PepsiCo, which acquired Quaker in 2001, said Tuesday it will pledge $400 million for initiatives to oppose racial injustice, following weeks of unrest after the police killing of George Floyd in Minnesota.Quaker Chief Marketing Officer Kristin Kroepfl said:“It is urgent to expunge our public spaces of a lot of these symbols that for some people are triggering and represent terror and abuse,” he added.“It’s an image that harkens back to the antebellum plantation … Aunt Jemima is that kind of stereotype, is premised on this idea of Black inferiority and otherness,” stated Richardson.We are starting by removing the image and changing the name.

“We understand that our actions help play an …

716 reviews. Reviewed in the United States on August 7, 2018 Very convenient and tasty! We will be part of the solution. It's very easy to mix and the batter is perfect every time.

Let’s work together to progress toward change.The Aunt Jemima character, which has marked the company’s pancake mix since 1889, has been criticized for years and was the subject of a Change.org petition three years ago called, “Set Her Free.”We recognize Aunt Jemima’s origins are based on a racial stereotype.

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