A good ecommerce site doesn’t just attract visitors; it converts them into paying customers. Companies have grouped under two giants, Alibaba and Tencent, leading to one-to-many competition dynamics in the Chinese market. On February 10, Pinduoduo announced that the company will provide 1 billion yuan of special funds to encourage all businesses to continue to serve consumers during the outbreak of the coronavirus, and will continue to increase subsidies. Internet-based platforms are competing fiercely in the Chinese market by fostering an omni-channel shopping ecosystem. It is the second-largest online marketplace in China by number of users and number of orders. Pinduoduo is known for its use of lotteries, flash sales and more complex gamification features that encourage users to check in regularly. Lizzy Hillier looks at five overarching trends for content that have emerged in the midst of the coronavirus crisis. Simply sign in belowExplore our subscription options and get instant access for you, your team and your organisation to a wealth of resources designed to help you achieve excellence in marketing.Let’s take a closer look at how Pinduoduo does social commerce, the secrets to its success, and whether there’s anything that other companies – both within China and in the west – can learn from it.To access all of our premium content, including invaluable research, insights, elearning, data and tools, you need to be a subscriber.Driving lots of traffic to your ecommerce website? Using Pinduoduo as a case study, this research conducts in-depth interviews and surveys in China to analyze the dynamic change of the platform provider’s role for successful platform operation via the lens of platform business models. Richard Brosgill is the Managing Director APAC & RU, at ForwardPMX, a global brand performance agency. But the work doesn’t stop there. And what does this mean for marketers?Even in China, however, you could argue that no company has quite harnessed the “social” part of “social commerce” quite like Pinduoduo.

Pinduoduo (拼多多), whose name loosely translates to “join together more more”, is a group buying app where shoppers can secure deals by purchasing items in groups – the more friends they can secure, the better the discount for everyone, and the faster Pinduoduo grows.What are the content marketing trends that will dominate the second half of 2020? Great.

So, how can […]Pinduoduo’s rise to success hasn’t been without its bumps in the road, and the company is currently still loss-making, grappling with the challenge of expanding its business into new markets while retaining its hold on those markets (China’s less-wealthy ‘lower tier’ cities) that brought it such success in the first place.In part two, we discuss the motivations for digital transformation, some of the challenges the company faced and how to measure success.How is AI being utilised in marketing? How might it be used in the near future? Use the button below to view your options and sign up. For several years, we have had our eye on Pinduoduo as an interesting case study. Duo Duo Orchard is one popular game in which players can grow fruit trees by collecting points through daily log-ins and product sharing. In today’s crowded digital landscape, competition is fierce and keeping a new visitor’s attention is vital to maximise ROI from your acquisition marketing. Feb 20, 2020 | case Study, ecommerce China.

Already have a subscription? We caught up with Richard to find out more about his role.In 2020, social commerce in the west is just beginning to come into its own, with social networks like Pinterest, Facebook and Instagram responding to a clear trend from users towards generating sales and looking for product inspiration by giving them the tools to sell directly within the platform.But in China, social commerce – the merging of social networking and online shopping functionality – has been the norm for years, with users taking it for granted that they can shop for products on the same platforms that they use to socialise, and vice versa.To continue reading this content and gain access to more than 30,000 exclusive pieces of data, research, reports and articles, you need to subscribe. Pinduoduo (拼多多), whose name loosely translates to “join together more more”, is a group buying app where shoppers can secure deals by purchasing items in groups – the more friends they can secure, the better the discount for everyone, and the faster Pinduoduo grows. Pinduoduo Inc. (Chinese: 拼多多; Pinyin: Pīn duōduō) is the largest interactive e-commerce platform in China and in the world. Downloadable!

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