It just so happened that the Romans used the symbol to also represent Mars, the planet, named for the god of war. Since ancient weapons were designed using iron, the two became one and the same. The silver color represents perfection and refinement while the blue color (often used for the text portion) depicts wisdom and reliability.The Volvo name was a joint decision between SKF management and the company’s founders. Yes today it is recognized as the male symbol more than anything.

In ancient history, the circle and arrow together represented the chemical symbol for iron.

The company’s founders wanted a strong image for their vehicles. Volvo’s emblem is difficult to confuse with any other logo thanks to its famous masculine arrow coming out of the circle at the upper right side.

Despite the masculine logo, the Volvo brand is very pro-female. Fast forward a few thousand years and you'll see various manifestations of the iron symbol used for branding and designs in companies that bear a masculine or fierce character. The circle with an Volvo’s logo is …

However, alchemists used these icons for something else. They wanted an easy-to-pronounce name that could be spoken and written around the world with minimal chances of misspelling.

Volvo logo background. The circle itself has an even 3D shape, while the horizontal blue band bearing the company’s name is elegantly fitted inside.

During the Renaissance, it became synonymous with the male gender (the symbol for Venus being the female gender). It represents the automaker’s strength, safety, and durability. Anyone who has ever seen any of the Austin Powers movies or taken high school biology has seen the male gender symbol. When the decision was taken to start producing Volvo cars in August 1926, financial backer Svenska Kullagerfabriken – SKF – reactivated a company that had been idle since 1920 for the purpose. But the truth is it's the ancient symbol for iron and In some circles the symbol for mars.

Volvo’s logo is actually the ancient chemical symbol for iron. The country had already developed a reputation for steel production, as proven during WWI.Swedish auto manufacturer AB Volvo first began in 1926, after founders Assar Gabrielsson and Gustaf Larson began manufacturing automobiles within parent company Svenska Kullagerfabriken (SKF)–a company which produced bearings for the auto industry and became functioned as Volvo’s financial backer.Combined with the automaker’s name, Volvo’s badge represents “rolling strength.” This perfectly-fitting combination has been used on most vehicles since the very first one in April, 1927.Most people have recognized the Volvo logo’s resemblance to the male gender symbol, but is that intentional?Find out why the Volvo logo is the male gender symbol and its connection to the company’s name!The root word “Volvere” is Latin for “to roll.” When conjugated in first person, the verb becomes “volvo,” meaning “I roll.” This reflected both a personal connection and suggestion of automobile movement.Known as the “Iron Mark,” it reflects the strength and heritage of the Swedish company. Gabrielsson and Larson were inspired by their time spent working for a Swedish steel company. And over time the emblem has become recognized as the male symbol to represent male …

The name of that company was Volvo — formed in 1915 for the manufacture and marketing of bearings for the automotive industry.

“I am rolling!” – the name of Volvo– a Swedish car– announces us in translation from Latin.In 1927, the first car of the make Volvo together with its logo appeared. Volvo took this symbol to not only support Sweden's presence as a mainstay in the global iron industry, but to also become synonymous with strength, power, and quality craftsmanship.As it turns out, the famed Volvo logo has less to do with a battle of the sexes and more to do with Roman mythology and science. Volvos are more likely to be purchased by female drivers thanks to its safety features and they also engineered the first all-women designed automotive in existence.

The gentlemen that started Volvo chose the emblem to represent strength.

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