GlobalCarsBrands is a blog where we post information about car brands, give you advice about cars, and post the latest news on the auto industry.The 70s were perhaps the most successful period in Chevrolet’s history. Additionally, it was during this period that the famous Corvair was also introduced, which was the first car featuring a six-cylinder engine, air-cooled, and rear-mounts. A year later, Chevy surprised everyone by introducing the ‘knee-action’ independent front suspension. Louis was an automotive engineer and Swiss race car driver and had a vision of creating his own company.

The Chevrolet bowtie logo was created by William C. Durant, the company’s co-founder, in 1913. However, the company was looking for an eye-catching emblem that would propel the brand to success and it didn’t take them long to introduce the cross-like bowtie logo. However, there is no single confirmed theory explaining the origin of the emblem.Chevy logo’s shape has remained virtually intact since 1914, giving the idea of consistency, tradition and recognizable image to the customers over the decades.

The horizontal parallelepiped is overlapped by the square to form a cross-like figure. In 1950, the company becomes the first automobile manufacturer to introduce automatic transmissions on low-priced American cars. More recent research by historian Ken Kaufmann presents a case that the logo is based on a logo of the "Coalettes" coal company. At the start of the New Year, Chevy was doing well and Durant decided to repurchase his controlling interest in the company he created, General Motors.In 1927, in the face of tough competition, Chevy was finally able to beat Ford in terms of overall yearly sales. You may have heard the legend of how Chevrolet's co-founder Billy Durant came up with its famous bowtie logo when he saw the design on wallpaper in a Paris hotel. At the start of the new decade, the 450 HP Chevelle S5 454 was introduced, which is considered one of the greatest muscle cars to be built.

But how did it originate?Yet, his family members disapproved of this theory as his daughter stated that Durant had designed a sketch of the logo while having a family dinner. And the competition continued throughout the 30s and 40s as well. History. The company’s name beneath the logo is written in black letters.

It may have been designed from wallpaper Durant once saw in a French hotel room. The original newspaper was never found to prove this theory though.According to the company’s co-founder, William C. Durant, he found inspiration in a wallpaper design while staying at a Parisian hotel. According to a 2011 report, the company managed to sell more than 4.80 million cars and trucks. Seven years later, the Bel-Air went on to become the next American icon and the company also provided options between fuel injection and carburetor and four-wheel drive on vehicles.A few years later, two more legendary cars were introduced, the Chevrolet Chevelle and the Camaro. It is often described as a cross and is known in North America as a bowtie. The Chevy history started from the vision of race car driver Louis. Upon William’s termination from his company, Louis and William founded the company in Detroit. The company has reached heights unimaginable and now its cars are sold in over 140 countries in the world. The Camaro was Chevy’s answer to the 1967 Ford Mustang and put up quite a challenge for Ford.The company was successful during its first two years. In 1963, the now-legendary Corvette Sting Ray was introduced, the only model year with a split-rear window design.In 1935, the company introduced the famous Suburban Carryall, which is known as the ‘Original SUV’. It is often described as a cross and is known in North America as a bowtie. Chevrolet first used the "bowtie emblem" logo in 1914 on the H series models (Royal Mail and Baby Grand) and The L Series Model (Light Six).

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