SAN FRANCISCO (AP) _ R.J. Reynolds Tobacco Co. has agreed to pay $10 million to settle a lawsuit over its now-retired Joe Camel campaign, which was widely accused of targeting children. This lawsuit challenges an advertising campaign for Camel cigarettes featuring a cartoon character called Old Joe Camel. The campaign, which the FTC alleges was successful in appealing to many children and adolescents under 18, induced many young people to begin smoking or to continue smoking cigarettes and as a result caused significant injury to their health and safety.

Intuition alone, however, is not a sufficient basis for issuing a complaint under the statute. The U.S. marketing team of R. J. Reynolds (RJR), looking for an idea to promote Camel's 75th anniversary, re-discovered Joe in the company's archives in the late 1980s. Joe Camel must grow up or go away. The purpose of the Joe Camel campaign, the FTC alleged, was to reposition the Camel brand to make it attractive to younger smokers. For many of these children and adolescents, the decision to smoke Camel cigarettes was a decision to begin smoking; for others, it was a decision to continue smoking. Either of these developments might result in advertising restraints that would largely duplicate any remedies the Commission might obtain. Commissioner Azcuenaga’s dissenting statement said in part, "The actions alleged in the complaint are serious, and intuition suggests reason to believe they are true. Documents from the RJ Reynolds Tobacco Company, produced as part of the discovery process in the 1994 civil case Mangini v. R.J. Reynolds Tobacco Company. The evidence before us now, including the evidence obtained since the Commission considered this matter in 1994, does not convince me that there is reason to believe that the law has been violated. ``The Joe Camel campaign was directed and highly successful with adults in their 20s who choose to smoke. "The agency is seeking an order that would bar Reynolds from using the Joe Camel campaign to advertise to kids and would require the company to conduct a public education campaign discouraging young people from smoking. That is why it is illegal to sell cigarettes to anyone under the age of 18.The Joe Camel advertising campaign violates federal law, the Federal Trade Commission charged today.
The Joe Camel Collection is comprised of documents from the following sources: Joe Camel: Mangini Lawsuit . Quoted from The New York Times: . The issue in this case is whether the Joe Camel advertising campaign causes or is likely to cause children to begin or to continue smoking. The Joe Camel advertising campaign violates federal law, the Federal Trade Commission charged today.

History.

Friendship Day Rhymes, Nasdaq Global Index Data Service, Uvalde County Facebook, Moon In Uttara Ashadha, Jeff Perry Peru, Il Phone Number, Brad Anderson Rick And Morty, Tempe Town Lake Park Hours, Dominic Santana Height, Kano Computer Won't Start, Star Trek Episode 8 Cast, Nintendo Support Twitter, Tony Pollard Wiki, Farnsworth House Gettysburg, Dream C Club Ps4, Google Glass Failure, Cute Lace Up Sandals, Micron Executive Compensation, Chase Brice Age, Amazon Revenue By Product Category, Santander Uk Plc, Is Tony Rock Dead, Pig Sound Effects, Terex Construction Equipment Dealers, Webbie - Independent, How Many Miles Do Professional Cyclists Ride A Week, Phoebe Tomlinson Age, Rhymefest Brand New, Slingo Mystery 3, Murda Beatz House, Amirah Vann Ig, Ana Tijoux - 1977 Lyrics, Daisuke Sakaguchi Gintama, Jhu Blue Jays Zoom, White Manila Envelope, Section 8 Full-time Student Income, Pony Island Tv Tropes, Daniel Paille Hit, Pny Geforce Rtx 2080 Super 8gb Xlr8, Jobs At Kerry Collins, Phoebe Tomlinson Age, San Francisco Lyrics Mowgli's, Immortal Battles In The North,